April 30, 2009

Web Innovation Conference 2009

Yesterday I attended the Web Innovation Conference 2009 (Gurgaon) organized by TFCI. One of the major attraction of the event was the diverse and monolithic agenda, covering almost all the buzz words of the World Wide Web. With terabytes of information to be shared, speakers tried their best to convey the message within a short stipulated time period.

Projects as “The maiden Web Innovation event to connect the architects and builders of the web with the brightest minds, hottest concepts, and nextgen killer tools and applications”, I guess it did fairly well to achieve its objective.

Still have doubts, check out the agenda below

Theme Address:
Mohit Hira , President eLearning (Retail) – NIIT

Digital Advertising Concepts & Best Practices
Parminder Singh, Business Head - Google India

True Cloud: Build your IT Infrastructure on the Cloud
Jayabalan S, CTO - Netmagic Solutions

WEB 2.0 - Fundamentals for creating online products, services & business models
Jayabalan S, CTO - Netmagic Solutions
Sanjay Aggarwal, GM Operations - Indian Railway Catering and Tourism Corporation

Investment Themes On The Internet
Alok Mittal, Managing Director - Canaan Partners
Ritesh Banglani, Vice President - IDG Ventures India

Emerging landscape of Web 2.0. and Sneak Peek into Web 3.0
Sanjay Trehan, COO - NDTV Convergence

Top 10 Best Practices of Successful Digital Advertising
Anil Tirunagiri - Google india

Save Capex - Reduce Opex - the Cloud Computing way
Nitin Mishra - Head, Product Management - Netmagic Solutions

SEO: Marketing or Technology?
Pradeep Chopra, Co-Founder & CMO - Omlogic

Enterprise RIA
Ramesh Srinivasaraghavan, Sr. Computer Scientist & Evangelist - Adobe India

E-Commerce in Web 2.0 Era
Sanjay Aggarwal, GM Operations - Indian Railway Catering and Tourism Corporation

Consumer 2.0: How Web 2.0 is Changing Moods, Metrics, & Monetization
Harish Bahl, CEO - Studio Smile

Web 2.0 means Business
Nikhil Sarup, Sr. Vice President - Digital Marketing - Solutions Digitas

How brands can influence consumer behavior in a 2.0 World
Sandeep Bansal, Director - BD - eBusiness Interactive

Successful Social Media Strategies for Corporates
Kiruba Shankar, CEO - Business Blogging

Establishing Trust Online
Rakesh Antala, Co-Founder & CEO, Crederity Inc.

User Driven Product Strategy
Satyajeet Singh, Product Manager, Naukri.com

Since I reached a little late (thanks to peak hour traffic) I was not able to attend the Mohit's presentation. But some of the important takeaways that I could note down from the discussions were:
  • Sometimes "the media becomes the message”
  • To reduce online fraud, track some fraudsters and take stringent action against them to set an example
  • Cloud computing can be very useful for startups
  • Promising areas in the Internet are : Ecommerce, Education, Financial Services, Entertainment
  • Strength of an Internet company is determined by its "Product Strategy” and “Cost of acquiring & retaining traffic”
  • Pure advertising based model may not work in India for some more time
  • Local language market will grow slow
  • Semantic web will be mainstream by 2012
  • Social Media can be a boon and bane for Companies, so it’s important to have a presence in Social Media.
  • To improve traffic, first identify the major source of traffic
  • Online marking should be handled by Marketing team not technology
  • 60% of people research online but buy offline
  • 1% of the user contribute in building content, 9% get involved in community service and remaining 90% just download it.
  • Interaction of a B2B site should be like we do in person. Since we do not start forced selling in the first meeting, same should be done on site.
  • Most of the major internet companies (including social networking giants) are evaluating ways for authenticating credentials of users.
  • My presentation can be accessed from slide share

Overall, good experience :)

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